Privacy policy

Last updated: July 17, 2026

Running to the Rip operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Running to the Rip is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact Details: Name, shipping address, billing address, phone number, and email address.
Financial Information: Credit card, debit card, and financial account numbers, payment card details, transaction confirmations, and payment methods.
Account Information: Username, password, security questions, account settings, and preferences.
Transaction Information: Items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, along with past order history.
Communications: Information included in customer support inquiries, feedback, or messages sent to us.
Device Information: Details about your device, browser, network connection, IP address, and other unique identifiers.
Usage Information: Data regarding how and when you navigate, interact with, or view the Services.

Sources of Personal Information

We collect personal information through the following channels:

Directly from you: When you register an account, place an order, contact customer support, or subscribe to communications.
Automatically through the Services: From your browser or device via cookies, pixels, and tracking technologies.
From service providers: Vendors that assist with IT infrastructure, fraud detection, customer service, and payment processing on our behalf.
From business and marketing partners: Third parties that support targeted advertising, analytics, and promotional campaigns.

How We Use Your Personal Information

Depending on how you interact with us, we use your personal information to:

Provide, Tailor, and Improve the Services: Process payments, fulfill and ship orders, handle returns/exchanges, maintain customer accounts, remember preferences, display product recommendations, and optimize store functionality.
Marketing and Advertising: Send promotional communications (email, SMS, or mail) and display targeted advertisements across websites based on your browsing and purchase history.
Security and Fraud Prevention: Authenticate accounts, verify transactions, detect and prevent fraudulent or unauthorized activity, and secure our systems.
Customer Support & Communication: Manage customer inquiries, resolve service issues, and maintain our business relationship with you.
Legal Compliance: Respond to legal requests, comply with statutory recordkeeping requirements, enforce policies, and defend legal claims.

How We Disclose Personal Information

We may disclose personal information to third parties under legitimate operational circumstances, including:

Shopify and Core Service Providers: Vendors assisting with hosting, IT management, payment processing, analytics, customer service, order fulfillment, and shipping.
Marketing Partners: Third parties that provide personalized advertising across platforms. You can opt out of targeted advertising disclosures by using our Privacy Opt-Out Page.
With Your Explicit Consent: When you direct or permit us to share information with third parties (e.g., social media login widgets or carrier shipping integrations).
Corporate Transactions & Legal Reasons: In connection with business sales, mergers, or reorganizations, or to comply with court orders, subpoenas, and legal duties.

Relationship with Shopify

Our store is hosted on Shopify. Shopify processes personal information collected through our Services to help us deliver and improve our business. Information submitted through the store may be transmitted to or stored on servers outside your country of residence.

To learn more about how Shopify manages consumer information and handles data requests, visit the Shopify Consumer Privacy Policy. You can also manage privacy requests directly via the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to external websites operated by third parties. We do not control and are not responsible for the privacy or security practices of these external platforms. We encourage you to review their respective privacy policies.

Children's Data

Our Services are intended for a general audience and are not directed to children under the age of majority. We do not knowingly collect or share personal information from children under 16 years of age. If you believe a minor has provided us with personal information, please contact us immediately to request deletion.

Security and Data Retention

While we employ administrative and technical protections to secure your data, no security system is impenetrable. We encourage you to use secure passwords and avoid sending sensitive details over unencrypted channels.

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected:

Account and Order Data: Retained for as long as your account is active, and up to 7 years after purchase to comply with financial, legal, and tax obligations.
Marketing Preferences: Retained until you unsubscribe or request deletion.
Temporary Session Data: Cookies and temporary cart items expire automatically after brief periods or upon browser closure.

Your Rights and Choices

Depending on where you reside, you may have rights regarding your personal information, subject to legal exceptions:

Right to Know / Access: Request details on the categories and specific pieces of personal information we hold.
Right to Delete: Request deletion of personal information maintained by us.
Right to Correct: Request corrections to inaccurate personal information.
Right to Data Portability: Receive a copy of your personal information in a transferable format.
Right to Opt Out of Sale / Sharing / Targeted Advertising: Direct us not to sell or share your data for cross-context behavioral advertising. You can exercise this right at our Privacy Opt-Out Page.

Global Privacy Control (GPC)

If your browser transmits a recognized Global Privacy Control (GPC) opt-out signal, we will automatically treat it as a request to opt out of targeted advertising for that browser or device. If linked to your account, we will apply it account-wide. Learn more at globalprivacycontrol.org.

Managing Preferences

You can opt out of promotional emails anytime using the "unsubscribe" link at the bottom of our emails. Non-promotional emails regarding orders, account status, or terms will still be sent.

To exercise any data rights, contact us at runningtotherip@gmail.com or via the Shopify Privacy Portal. We will not discriminate against you for exercising your rights.

International Data Transfers

Personal information may be transferred, stored, and processed outside your home country. When transferring personal data out of the European Economic Area (EEA) or United Kingdom, we rely on legal transfer frameworks, including standard contractual clauses (SCCs).

Complaints

If you have concerns about our data practices, please contact us. Depending on your jurisdiction, you may also have the right to lodge a complaint with your local Data Protection Authority.